To make a sale, you only need one buyer, however, to achieve the best price, the greatest possible number of buyers should see your property.
Biggin & Scott know how to get more people in to view your home with a range of innovative ideas that make an impact and get your property noticed by the right people. From our stylish award winning property magazine abode to our extensive press and outdoor network, our mix of media and promotion have always proven to be successful. When we suggest a particular marketing strategy, you can be confident it is going to work.
Maximum Exposure
Abode
Our multi award winning magazine abode is a stylish and sophisticated publication that reaches thousands of potential property buyers each week.
Your property will be displayed in full colour on a full page every week and distributed to a wide range of cafes and eateries throughout the suburbs.
Web Presence
As part of the strategy, we'll also list your property 24 hours a day on our computerised network system and home page, which attracts an enormous amount of traffic each week, and can generate immediate interest around Australia and the rest of the world. Your sale could be just a click away.
| A Full Impact | ||
| When we devise your marketing strategy, we strive for maximum exposure to the buyer market with a cohesive style of colours and layouts that utilise an intelligent mix of various media, listed in the following table: | ||
 The Age / The Sunday Age / MPG |
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| Suburban newspapers |
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| Colour on-site display boards |
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| Colour property brochures |
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| Media editorials |
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| Letterdrops in local areas |
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| Letters to landlords/investors |
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| Office window display poster |
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| Specialist newspapers & magazines |
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| Virtual Tours |
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A Strong Network
Word of mouth is often the most reliable method of getting the message out into the market, but the skill is finding the right mouths to do the talking. At Biggin & Scott, we understand the importance of networking, and have an extensive range of channels to rapidly spread the word.
Part of the success of our networking system includes weekly meetings between all offices, which involves planning ahead and drawing upon the resources of all staff members.
The way we see it, you have got all of the Biggin & Scott salespeople working for you.
Why a Biggin & Scott auction?
Because we know how to make everybody feel comfortable, and that can make all the difference to the sale. With the right mix of fun, competitiveness and street theatre, most auctions sell on the day.
Why do we go to all THAT effort?
Because we know people love it and we know competition is the best way to achieve the highest price.
Born to Sell
Our experienced auctioneers are highly regarded within the industry, each with many years of auctioning and real estate experience.
It is this solid foundation, strengthened by their thorough knowledge of your local area, which provides superior negotiating skills, bringing buyer and seller to the point of agreement and working to maximise the sale price. Because we know people love it and we know competition is the best way to achieve the highest price.
After the Sell
After all the excitement of your sale, you can just sit back and relax while our support team ensure the legal and transfer requirements are met on time and with a minimum of fuss.
Some of the follow-up procedures include liasing with your solicitor to finalise contracts, and arranging final inspections for the purchaser. You can rest assured that we won't forget you once your property is sold.
Getting you More
Established for over 100 years in Melbourne, the Biggin & Scott reputation and integrity is admired and respected throughout the industry.
By choosing us to sell, lease or maintain your property, you're investing in the kind of service and support that has constantly brought us success for over a century.
It's a combination of strength, distribution and networking that makes Biggin & Scott the ideal service to make your property shine and get the maximum results possible. Our comprehensive network of seven offices, and our innovative marketing division gives us the power to strike amazing deals and attract more buyers to your property.
